The City of Bunbury is gearing up for a massive weekend as an estimated 14,000 footy fans
gather in our region for the AFL match on Saturday 6 June 2026—and we want local venues to be part of the action.
We’re calling on local businesses to activate across the weekend—Friday night, Saturday night,
or Sunday morning—to help create an unforgettable atmosphere for visitors and locals alike.
How your organisation can get involved
You don’t need a big budget to take advantage of being involved in the Bunbury Big Weekender.
Even the simplest activations can help amplify the event energy across the city.
Some simple, low‑cost ways to join in include:
- Screen AFL games venue screens across the weekend
- Theme your venue interior in your chosen AFL team colours (or both!)
- Run a fun competition or giveaway across the weekend
- Offer a weekend special, such as a ‘Big Weekender Meal’ or family offer
- Host live music, Footy Trivia, or let us know if you already have entertainment booked
- Promote local flavours with limited‑edition menu items or footy-inspired drinks
- Decorate your storefront with BGCCI to help build excitement throughout the CBD
- Sponsor or run an activity on the Sunday morning youth precinct post-match breakfast
- Pop-up activities by commercial tenants, or in vacant holdings with permission of commercial owners
What the City can provide
If you’re already planning an activation, there is no additional cost to add it to the Bunbury Big Weekender guide. Simply provide us the information about your planned activity by the deadline, and if it fits the criteria we’ll include it with overarching campaign elements directing people to our guide.
- Inclusion of campaign details on the City’s website (560 daily visits), Facebook (21K+), Instagram (8.5K+), Bunbury Brighter e-newsletter (2,800+ subscribers), and Forrest Highway Billboard.
- Campaign advertising in Explore your WAy in May edition of
- Assistance/advice in developing your offering or connection to sponsors/volunteers
- Social Media assets to include in your marketing, including social media frames
- Potential branded merchandise as prizes or giveaways, subject to availability
- Potential opportunities for football club involvement, subject to agreement from said clubs
Note that no additional funding beyond the existing City Grant Program is available for this promotional activity. Specific promotions involving alcoholic beverages may not be suitable for inclusion in advertising by the City, though you are welcome to promote these yourself in keeping with WA advertising regulations.
Questions?
We’re here to help.
Contact: Place Activation
📞 9792 7000
📧 events@bunbury.wa.gov.au
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